John King, Co-Founder of Golf Marketing University, asks: “Be honest… if you received your own e-newsletter, would it be the first thing you open in your inbox?”
He predicts: “The answer is probably no”.
“And the truth is the average newsletter is boring, packed full of self-promotional content and containing mostly information about offers, recent news and other stuff that readers probably don’t really care about.”
Add to King’s observations that your newsletter is probably one of more than 20 your customer will receive on any given day and you see the problem.
Most companies fail to think about what the reader really wants to hear when compiling a newsletter, so it’s unsurprising that the result offers little or no value and gets lost in the noise.
With the proliferation of social media, most people’s inboxes are bombarded with alerts at an alarming rate and it’s harder than ever to cut through the noise and get your story heard.
In 2016, Online digital marketing community ClickZ summarised Return Path’s 2016 Deliverability Benchmark Report, which found that globally, one in five emails never makes it to its intended recipient, and that “deliverability experienced a slight but steady decline quarter over quarter.”
In the second quarter of 2016, the average inbox placement rate was 79%, down from 81% in the same quarter one year earlier and 82% in the third quarter of 2015.
The battle to attract, win and retain customers has never been more complicated. So why not move customer communications from the inbox into a modern mobile app?
customerHub, mHub’s mobile app built specifically for customer communication, is designed to help you remain connected with your customers in a more modern, personal and effective way.
customerHub quickly improves your ability to provide excellent customer service by delivering a dedicated, branded app for all your customers. And the impact is immediate. customerHub allows you to innovate, which helps you outperform your competition, so you attract and retain the customers you want, not your competition.
Speed and simplicity are at the heart of every mHub application. Set up time for most companies only takes days or even hours. customerHub allows you to deliver highly personalised communications and information directed to all or specific customers via a branded app on your customer’s mobile device.
SCC, Europe’s biggest independent IT services business, uses mHub to communicate with its customers, creating visually impactful, video-led updates sent directly to customers’ mobile and desktop devices, detailing the latest updates on project rollouts, service upgrades, troubleshooting, and account team members. This helps SCC create deeper, more trusted relationships with its customers, and showcases SCC as a leader in digital communication.
From sharing project updates, secure information delivery or personal video messages, customerHub can quickly and simply become the centre of your customer’s world.
Categorised in: Analytics, App, Business Intelligence, Collaboration, Communications, Customer Communications, Customer Service, Digital Transformation, Future of work, Innovation, Marketing and Communications, Marketing Strategy, Rich Media, Strategy, Workplace