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The importance of two-way communication

The importance of two-way communication

Communication and collaboration are two of the most important aspects for any business to get right because companies who engage their workforce are proven to be more competitive, profitable and attractive to future employees.

Two-way communication, by definition, is the interchange of information and ideas from sender to receiver and vice versa. Sounds simple, yet many companies still fail to establish effective two-way internal communication and don’t realise the damage it’s causing.

The challenge

In today’s modern world, every product, big or small, faces stiff competition and having a prominent brand is critical. Your brand is more than just a logo or corporate identity, and it starts from within. If your own people don’t know their own company’s story, customers almost certainly won’t either.

You need to motivate your people to get the best out of them, and in order to do this, you must cultivate a working environment whereby each employee feels valued and is immersed in the story and culture of the company.

How two-way internal communication can help

Firstly, choose the right platform. Unlike, email, intranets or over-engineered employee applications, a mobile app that is quick, easy and fun to use will meet the expectation of the modern workforce (this is what makes teamHub different, better and why your workforce will love it).

Leaders who understand the importance of communication – and how you can’t lead without communicating well – engage employees with different types of content that strengthen the link between individual objectives and the overall success of the company.

Consistent, two-way communication encourages employees to take ownership and understand their ideas are valued – and detailed mobile analytics mean you can measure and improve engagement, and introduce effective two-way communication.

How Tesco improved two-way communication with 295,000 employees

Tesco has the UK’s largest private sector workforce – 295,000 employees, each with their own individual needs and expectations as to their work and career. In 2012, Tesco launched ‘Listen and Fix’, its biggest ever internal listening exercise designed to make Tesco a better place to shop and work via a more engaged workforce.

Leaders asked employees what issues they faces and then acted on the answers. Employees saw improvements in their own stores and received regular communication about business-wide action. This two-way internal communication made Tesco staff feel listened to by their leaders and has proven a powerful tool for employee engagement, making everyone who works for Tesco better off as a result.

The benefits of two-way communication

Two-way communication creates a more democratic environment, whereby people can share their thoughts, ideas and opinions, regardless of corporate hierarchy, and improve relationships right across the structure.

Effective two-way communication is required in order to solve problems better. It helps everyone understand the business better and creates better relations throughout the company by ensuring everyone is engages with the latest business updates, objectives, and progress.

Why teamHub is the best solution for two-way communication

teamHub helps leadership teams deliver their best stories, direct to a branded company app on the mobile devices of every employee. teamHub is the fastest and most cost-effective way for a business to establish measurably better, two-way communications with every employee.

teamHub is the most powerful and personal way to talk directly to employees. Complementing but cutting through the noise of all other digital channels, teamHub provides two-way communications which keep employees engaged and feel connected.

Email and intranets have their place but when a story really matters, knowing it’s been received and seen is critical. For as little as £1 per employee, teamHub is also an affordable, fast and practical way to modernise your organisation.

Click to read more about teamHub and request a demo.

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