Leaders are restructuring the workplace by taking advantage of digital, cloud-based, mobile-orientated technologies to drive growth and productivity. This use of technology brings new communications challenges and opportunities in a world where the workforce is simultaneously becoming younger, older and more diverse. ‘While we no longer spread company news via a photocopied memo in everyone’s mailbox, today’s typical organizational communication styles and strategies still lack effectiveness in the modern workplace.’ (Deloitte) Old ways of communicating are no longer effective for an audience that is overloaded and no longer captive, so how do you elicit engagement and response? ‘Get the new information to the workforce in the way they want to read it and the way in which they are accustomed to receiving it. As a result, organizational messages can command closer attention and are better able to drive change and spur action.’ Deloitte even draws our attention to FOMO (fear of missing out) as a strategy to do this.
I know what you are thinking, of course, a millennial is talking about FOMO – but this is not a new phenomenon. It dates back to 1637 with ‘Tulipmania’ – considered the first economic, speculative bubble and is routed in how people are influenced by each other. Read more on FOMO. Many influencers are advocating breaking down or removing communication channels to prevent information overload. The key, however is not in displacing the diversity of communication but embracing it in a way that is coherent and effective in the world we live in.
These are not just challenges for HR and internal comms teams – CEOs also need to communicate and reinforce vision and strategy. Your people need to feel part of the revolution and understand their role in the future of your organization so that you transform faster. Only 23% of people who don’t understand their role in the business will work for success, compared to 91% who will work for success if they do understand.
It also becomes a question of productivity. Workers waste an average of 28 hours each week writing emails, searching for information and collaborating internally and therefore not doing role specific tasks. This is the cost of poor communication and it adds up. According to MckInsey, improved communication and collaboration raises productivity of workers by 20-25%. If your company is not able to do this then you will rapidly lose the ability to compete.
mhub provides the capability to aggregate corporate communications under one secure, branded app. This may include Office 365, Salesforce, Yammer, Document sharing and many others depending on your organisation. It also provides an additional capability to distribute audio, video and text based communication across the organization and accurately measure it’s effectiveness. mhub enhances engagement and collaboration by enabling search, share and tell across all common productivity apps and devices.
Levels of engagement are further improved because the mhub app can be branded such that employees recognize the company’s brand. The loyalty and respect this commands increases the ability of corporate communications to stand out and be noticed in the face of increasing multi-media communications from a plethora of sources. mhub works with other apps and use their capability rather than trying to replace them. We believe that is vital that companies embrace the diversity of communication rather than try to displace it. A diverse workplace means that people may continue to communicate in different ways whilst mhub allows you to accommodate and manage this in a simple way under one single branded application.
I am not the only one who sees everyone on the tube or the train scrolling through their Facebook, Instagram or Twitter newsfeed as well as emails. What if there was a secure, mobile hub to do this with your critical company communications from any source, in a single prioritised newsfeed? The use of mhub not only appeals to millennials who expect to consume content in this way but its intuitive simplicity bridges the generational gap and is useful, relevant and business critical to your whole organization. It is for this reason that our technology has been shown to reach over 90% of your audience and the majority of the workforce. Your leadership and management teams become more visible, communications more consistent and feedback delivered more effectively. Your employees become more engaged, more productive and happier which reduces cost and drives growth. Your company achieves faster digital transformation, BYOD and BYOA adoption and rapidly improves your employee and customer experience.
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