Marketing Strategy

Video On-Demand: Driving Understanding, Context and Engagement in the Enterprise

I read a great article by the inimitable John Kotter in the Harvard Business Review this week (find it here). He talked about CEO’s and their ability to communicate their big vision. He has for years witnessed CEOs stand in front of huge PowerPoint decks and real off very boring stories that are neither compelling …

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5 Things to Avoid In Leadership Video Communications

I read a great blog article recently by Geoffrey James. Geoffrey has written a number of books including Business to Business Selling: Power Words and Strategies from the World’s Top Sales Experts and Success Secrets from Silicon Valley. I’ve already pre-ordered a copy of his latest offering – ‘Business without the Bullshit’ after reading some …

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Is Your Business Prepared for Generation Y Employees?

Styles of leadership change with each generation and some businesses may find their preferred style of leadership does not seem to be getting the most effective engagement with their employees. What may work with the baby boomer generation is proving ineffective to the X or Y generation workers. The corporate world is realising that it …

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Great leaders articulate their message clearly and inspire

Great leadership comes in many different forms and is performed in varied ways, but the one thing that all inspiring leaders have the ability to do is communicate their message and ideals effectively. History is filled with inspiring figures, Thomas Jefferson to Winston Churchill to Martin Luther King to name a few. These inspiring leaders had …

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Open Channels of Communication Are In the DNA of Successful Organisations

It is nothing new to say that communication is critical the success of any organisation, whether the largest or the smallest.  To seasoned employee engagement specialists none of what you are (hopefully) about to read is new, but its well worth repeating the fundamentals. Organisations that embrace employee engagement more likely to be highly successful …

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On Demand Television is Changing Corporate and Internal Communications

As I sit here on the train, looking forward to watching the tv program I have recorded when I get home, I reflect on just how big the opportunity is for companies to deliver information the same way. Pre-recorded, on-demand and interactive. Face to face sessions, Town Hall meetings and conference calls can be often …

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How Employee Engagement Drives Growth

Early in November I attended the Gartner Symposium/ITxpo 2013 Event. A lot of interesting subjects were raised. The main focus was the digitalisation of business and how every business is now or is becoming a tech business. In the month that has passed since attending that isn’t subject that has stuck in my mind. One …

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Happy Employees Make Happy Customers And Growth

I read an interesting infographic from Virgin Entrepreneur today, saying that while 80% of companies claim to provide ‘Superior Customer Service’ only 8% of their customers actually agree with them. The same survey also claims that this results in a $83 billion in lost sales. I’d love to know how they arrived at this number …

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Live Webinars Limit Your Market Opporunity

Following on from Dan Kent’s article on Why Live Webinars are a Painful Waste of Time I thought I’d add my two pennies worth. I recently read some interesting stats published by Go-To-Meeting, the provider of live webinar services. Apparently 44% of people prefer webinars that last around 45 minutes, the most popular time is …

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