Month: May 2017

Using technology to create a compelling employee experience

According to LinkedIn’s Global Recruiting Trends 2016, 59% of companies invested more in their employer brand than in the previous year. Five years earlier, employer branding was just emerging on the scene as a focused effort for recruitment teams. Today, it’s a core component of a comprehensive talent strategy. That’s because one of the biggest …

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Working safer through effective internal communication

Brand messaging is powerful – that’s why advertising spend in the UK is estimated at more than £20bn per year, according to data published by the Advertising Association and the World Advertising Research Centre. We already know the benefits of a good business narrative and how storytelling can help your business grow – but to …

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How storytelling can help your business grow

Once upon a time, business was all about selling – and the best product won. That’s no longer true; business is about so much more. It’s the people, the purpose, and the process by which you go about your business that matters most – and the best story wins. In April, John Lewis announced its …

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